Brochureware was a term used to describe "simply listing products and services on a Web site.
"[3] IBM's initial online annual report was "standard brochureware: sticking the print annual report on the Web;" the third year they made it "easy to navigate" and added features to enable viewers to "create charts slicing the company's figures any number of bean-counting ways.
"[6] 'Get us on the internet'[7] was the mandate at a time when low dial-up speeds[8] did not allow much use of computer graphics, and interactive features were minimal.
In 1997, it was still the case that "Federal financial disclosure regulations still favor paper over electrons"[4] (something not scheduled to be remedied by SEC rule changes until 2021).
[14] The computer industry's trade shows were described as hype, crowds, and "bags of brochureware.