[1][2] An example sometimes cited of targeted advertising toward "brogrammers" is an early (before 2012) Klout hiring advert posted at a Stanford University career fair as "Want to bro down and crush some code?
[1][3] Brogrammer culture has been said to have created an entry barrier based on adherence to the image presented by its participants, rather than ability.
[5] In a 2015 interview, Megan Smith, top policy advisor on technology to President of the United States Barack Obama, said to an audience gathered at Capitol Hill that tech companies acknowledge that their hiring of women is less than stellar; however, "despite promises to do better, only those that make it a top priority will see progress."
[6] In a dissenting article in Gizmodo, Sam Biddle argues that the sexist effect of brogrammer culture has been overblown by the press.
Whether or not the "brogrammer effect" is significant, many new initiatives have arisen that seek to promote women in computer science and counter hostile culture.