[2] The blog also showcases artists at South by Southwest and at CMJ's annual music festival in New York,[13] when in the summer of 2007, they invited the then-self-released Justin Vernon of Bon Iver to play the Bowery Ballroom.
[15] In 2009, BrooklynVegan commissioned American journalist and editor of The Obelisk webzine JJ Koczan to cover Roadburn Festival on their behalf with a series of exclusive articles.
[5][18][19] At the time, Townsquare Music also owned Consequence of Sound, Hype Machine, Ultimate Classic Rock, Loudwire, Gorilla vs. Bear and Noisecreep.
[7][20] As part of the new partnership, BrooklynVegan and Invisible Oranges launched a new webstore selling vinyl records, band shirts and apparel, as well as toys and collectibles.
[8] The stores are identical across BrooklynVegan, Invisible Oranges, Revolver, The Hard Times, Metal Edge, Inked and Goldmine, with content controlled and curated by Project M Group.