Founded by Clay Felker and Milton Glaser in 1968 as a competitor to The New Yorker and The New York Times Magazine, it was brasher in voice and more connected to contemporary city life and commerce, and became a cradle of New Journalism.

[3] Over time, it became more national in scope, publishing many noteworthy articles about American culture by writers such as Tom Wolfe, Jimmy Breslin, Nora Ephron, Pete Hamill, Jacob Weisberg, Michael Wolff, John Heilemann, Frank Rich, and Rebecca Traister.

It was among the first "lifestyle magazines" meant to appeal to both male and female audiences, and its format and style have been emulated by many American regional and city publications.

In the early 21st century, the magazine began to diversify that online presence, introducing subject-specific websites under the nymag.com umbrella: Vulture, The Cut, Intelligencer, The Strategist, Curbed, and Grub Street.

The Herald Tribune, then in financial difficulty, had recently been sold to John Hay Whitney, and was looking to revitalize its business with an increased focus on editorial excellence, which included a relaunch of the Sunday edition and its magazine.

Edited first by Sheldon Zalaznick and then by Clay Felker, the relaunched magazine, called New York, showcased the work of many talented Tribune contributors, including Tom Wolfe, Barbara Goldsmith, Gail Sheehy, Dick Schaap, and Jimmy Breslin.

Glaser and his deputy Walter Bernard designed and laid out the magazine and hired many notable artists, including Jim McMullan, Robert Grossman, and David Levine, to produce covers and illustrations.

Barbara Goldsmith wrote a series called "The Creative Environment", in which she interviewed such subjects as Marcel Breuer, I. M. Pei, George Balanchine, and Pablo Picasso about their process.

The controversial and often criticized[21][22] article described a benefit party for the Black Panthers, held in Leonard Bernstein's apartment, in a collision of high culture and low that paralleled New York magazine's ethos and expressed Wolfe's interest in status and class.

[11] Gail Sheehy's "The Search for Grey Gardens", a cover story about the notorious mother-and-daughter Beale household of East Hampton, led to the Maysles brothers' acclaimed documentary.

As the 1970s progressed, Felker continued to broaden the magazine's editorial vision beyond Manhattan, covering Richard Nixon and the Watergate scandal closely.

[24] A succession of top editors followed through the remainder of the decade, including James Brady, Joe Armstrong (who also served as publisher), John Berendt, and (briefly) Jane Amsterdam.

Murdoch also bought Cue, a listings magazine founded by Mort Glankoff that had covered the city since 1932, and folded it into New York, simultaneously creating a useful going-out guide and eliminating a competitor.

Andersen quickly replaced several staff members, bringing in emerging and established writers (including Jim Cramer, Walter Kirn, Michael Tomasky, and Jacob Weisberg) and editors (including Michael Hirschorn, Kim France, Dany Levy, and Maer Roshan), and generally making the magazine faster-paced, younger in outlook, and more knowing in tone.

[30] According to Andersen, he was fired for refusing to kill a story about a rivalry between investment bankers Felix Rohatyn and Steven Rattner that had upset Henry Kravis, a member of the firm's ownership group.

In part owing to the company's financial constraints, Miller and her editors focused on cultivating younger writers, including Ariel Levy, Jennifer Senior, Robert Kolker, and Vanessa Grigoriadis.

[35] That fall, Moss and his staff relaunched the magazine, most notably with two new sections: "The Strategist", devoted mostly to service, food, and shopping, and "The Culture Pages", covering the city's arts scene.

[37] In 2006, New York's website, NYMag.com, underwent a year-long relaunch, transforming from a site that principally republished the magazine's content to an up-to-the-minute news- and- service destination.

In 2008, parent company New York Media also purchased the restaurant- and-menu site MenuPages as a complement to its own restaurant coverage, reselling it[38] in 2011 to Seamless.

[51] Grub Street senior editor Alan Sytsma appeared as a guest on judge on three episodes of the third season of Top Chef Masters.

In December 2018, New York's fashion and beauty destination site, The Cut, carried a piece titled "Is Priyanka Chopra and Nick Jonas's Love for Real?

", that drew severe backlash from readers for accusing Chopra of trapping Jonas into a fraudulent relationship and calling her a "global scam artist".

[55] That year, New York also expanded its podcast business,[56] adding Pivot, On With Kara Swisher, Where Should We Begin with Esther Perel, Switched on Pop, and Into It With Sam Sanders to its lineup.

The company also saw an expansion of its intellectual property into television and movies, notably with Hustlers, a feature film adapted from a story by Jessica Pressler.

Notable stories published by New York in this decade include Nicholson Baker's investigation of the possibility that a lab leak instigated the COVID-19 epidemic; a cover package, "Ten Years Since Trayvon," about the rise of the Black Lives Matter movement; and "The Year of the Nepo Baby," a widely discussed feature about dynastic career advancement in Hollywood.

Beginning in early 1969, for two weeks out of every three, Sondheim's friend Mary Ann Madden edited[57] an extremely popular witty literary competition calling for readers to send in humorous poetry or other bits of wordplay on a given theme that changed with each installment.

Launched in 2006, it was initially written mostly by Jessica Pressler and Chris Rovzar, whose coverage focused on local politics, media, and Wall Street but also included extensive chatter about the television show Gossip Girl.

The Cut launched on the New York website in 2008, edited by Amy Odell, to replace a previous fashion week blog, Show & Talk.

Popular recurring franchises include the celebrity-shopping "What I Can't Live Without" series, "Strategist-Approved" gift guides, and beauty reviews by influencer Rio Viera-Newton.

The Strategist does not publish branded content that is paid for by the subject of a story, but it earns revenue through affiliate advertising, including the Amazon Associates Program.