The ward encompasses the town of Broughton to the south along with the hamlets of Wressle, Castlethorpe, and Scawby Brook.

Brigg and Wolds to the east, Frodingham, Town, and Crosby and Park to the west, and Burton upon Stather and Winterton to the North.

Broughton and Appleby is represented in Westminster by Andrew Percy MP for Brigg and Goole.

[3] The ward is represented on North Lincolnshire Council by two councillors: Janet Lee and Carol Ross.

[4] The other councillor Ivan Glover died in early 2020, shortly after the 2019 council election.