[4] The arena was the first large venue in the city (expanding on the Riverside Ballroom's small capacity), allowing large entertainment acts to come to Green Bay, as Lambeau Field and the Packers have been historically adverse to allowing other events in their stadium (only starting to do so in the 2010s) to protect its field surface.
The Green Bay Packers Hall of Fame was first established inside the Brown County Arena as a small exhibit on a wall.
Brown County Arena played host to several WWF events in the 1980s and resuming again in the early 2000s, with house shows.
In January 2001 and in February 2002, the World Wrestling Federation returned with two house shows before leaving their older location for the brand new Resch Center.
The XWF held three live, house show type events in their first-ever tour outside of the original tapings that took place at Universal Studios in Orlando, Florida.
Despite being an unknown company to nearly all who attended the XWF in Your Face House drew a large crowd with legends such as, Curt Hennig, The Road Warriors, the Nasty Boys and Rowdy Roddy Piper along with younger talent left over from the WWF's acquisition of WCW, including Vampiro, Buff Bagwell, and Norman Smiley.
[8] Michaels was the lead singer of Poison, and the group's first video for the song "Every Rose Has Its Thorn" was filmed at the venue.