Bruce Alcock

In celebration of the Annecy Festival's 75th anniversary, Bruce Alcock representing Global Mechanic, alongside eight other studios were featured for their contributions to animation in advertising.

In addition to his work in art, film and animation, Alcock has launched other business startups and spin-offs, including interactive wine tasting platform Quini.

As Creative Director at Global Mechanic, Alcock's current animated projects in production include two PBS children's TV series, Ruff Ruffman and Plum Landing.

Ruff Ruffman is a science-based show that stars a "foolish looking, giant orange dog" who inspires children to do "task based science projects."

Alcock's design-based TV commercials "have led to award-winning campaigns for clients like Coca-Cola, Molson, Chrysler, Bell and Proctor & Gamble.