Ian Bruce Deans (25 November 1960 – 16 August 2019) was a New Zealand rugby union player.

He was selected to be the understudy to half-back David Kirk in the All Black squad for the inaugural Rugby World Cup in 1987, but Frano Botica and himself didn't play a match.

Deans also played cricket for Canterbury Country in the Hawke Cup.

Bruce Deans played his club rugby at Glenmark Rugby Club, in North Canterbury alongside his brother Robbie Deans.

After retiring from rugby, Deans managed his sheep farm near Cheviot.