Bruce Judson (born 1958 in New York City) is an American author, media innovator,[2] and public policy analyst.
[8] With the creation of Time Inc. New Media, Judson was appointed general manager, where he was one of the co-founders[9] of the Pathfinder (website).
Both Walter Isaacson, then President of Time Inc. New Media,[10] and The Columbia Journalism Review[11] credit Judson with inventing the concept of the Web banner ad, which established the standardized system that enabled the rapid growth of Internet advertising.
[22] After working starting in telehealth in 2017,[23] Judson returned to the media business in 2019, joining BritePool, Inc. as Vice President of Communications.
[27] which argued that the combination of software-as-a-service, automation, and outsourcing, enabled by the Internet would fundamentally alter the nature of entrepreneurship and small business success.
In the book, Judson also asserted that as a result of automated leverage created by the Internet, small groups of people or individuals, working on their own, would be able to build high-revenue businesses.
Articles from the column were syndicated in online media including The Business Insider[36] and The Huffington Post.