Suppliers the world round send Bruce samples of their product which he pulls apart online for viewers; from propeller theory to electronic breakdowns at a circuit board level.
Simpson's personal website Aardvark has operated since 1996 as a blog and newslink site, focusing on science, technology and the internet.
Simpson garnered significant media attention in 2003[8] when he announced his intention to build a DIY cruise missile for US$5000 using only "off-the-shelf" technology, mostly purchased from eBay and other online stores.
[9] The purpose of the project was to prove the point he made in an article published on 20 May 2002 that a cruise missile can be built with off the shelf technology and knowledge available to the general public.
[16] Simpson proposed an International Model Park to the full South Waikato District Council, including Mayor Sinclair and CEO Craig Hobbs, on 10 June 2014.
A request for NZ$170,000 to build a hangar to host visitors and the delisting of the Tokoroa airfield so that it was not illegal for children to fly Radio control in 4 km of the area was presented.