[3] Bruce Lee look-alike characters also commonly appear in other media, including anime, comic books, manga, and video games.

When Enter the Dragon became a box office success worldwide, many Hong Kong studios feared that a movie without their most famous star in it would not be financially successful and decided to play on Lee's sudden international fame by making movies that sounded like Bruce Lee starring vehicles.

[6] Additionally, when some Japanese karate and Korean taekwondo films were dubbed into English for U.S. release, the protagonists were given new Lee-like stage names.

Jackie Chan, who started his movie career as an extra and stunt artist in some of Bruce Lee's movies, was also given roles where he was promoted as the next Bruce Lee as Chan Yuen Lung (with Yuen Lung's stage name borrowed from his fellow Fortunes actor Sammo Hung), such as New Fist of Fury (1976).

[citation needed] In 2001, actor Danny Chan Kwok-kwan sported Lee's look in the Cantonese comedy film Shaolin Soccer.

One of Lee's fight choreographers, actor-director Sammo Hung, famously satirised the phenomenon of Bruceploitation in his 1978 film, Enter the Fat Dragon.

[8] Bruceploitation ended when Jackie Chan made a name for himself with the success of the kung fu comedies Snake in the Eagle's Shadow and Drunken Master.

Stewart Home’s book Re-Enter The Dragon: Genre Theory, Brucesploitation & the Sleazy Joys of Lowbrow Cinema (Ledatape Organisation, Melbourne 2018) "is cleaning up the territory and sharpening the contours of the category of Bruceploitation which as he sees it has not been worked out rigorously enough by early pioneers.

"[15] This book appeared after Home made and exhibited an art film meditation on the subject of Bruceploitation for Glasgow International in 2016.

[17][18] It has also been aired in other parts of the world: United States (KTSF), Italy (RAI 4), Canada (FTV), Brazil (Rede CNT; Band), Vietnam (HTV2; DN1-RTV), South Korea (SBS), Japan (NTV), Hong Kong (ATV Home), Philippines (Q), Taiwan (TTV), Iran (IRIB), Venezuela (Televen), United Kingdom (Netflix) and Indonesia (Hi Indo).

[21] In Tetsuo Hara and Buronson’s influential shōnen manga and anime series Hokuto no Ken, known to Western audiences as Fist of the North Star, the main character Kenshiro was deliberately created by them based on Bruce Lee, combined with influences from the film Mad Max.

[23] Later, when Toriyama created the Super Saiyan transformation during the Freeza arc, he gave Goku piercing eyes based on Bruce Lee's paralysing glare.

[32] Since then, numerous fighting games have featured Bruce Lee look-alike characters, starting with World Heroes which introduced Kim Dragon in 1992.

Another notable game that features Bruce Lee is The Dragon, released in 1995 by Ramar International (also called Rinco) and Tony Tech in Taiwan.

[20] Nokia launched an Internet-based campaign in 2008 with staged "documentary-looking" footage of Bruce Lee playing ping-pong with his nunchaku and also igniting matches as they are thrown toward him.

[35] The clothing apparel company Bow & Arrow released the "Gung Fu Scratch" t-shirt, featuring an image of Bruce Lee photoshopped to make it look like he is DJing.

[36] The image became more popular following its appearance in the Marvel Cinematic Universe superhero film Avengers: Age of Ultron (2015), in which Tony Stark (Robert Downey Jr.) wears it.