[6] With her husband she set up Whiz Kids Workshop and began producing Tsehai Loves Learning, the first educational preschool television program in the country.
[7] Whiz Kids Workshop is a social enterprise used to reach Ethiopia's children and young people through mass media.
[9][10] Whiz Kids’ educational programs include Tsehai Loves Learning, Tibeb Girls, Involve Me and Little Investigators.
[11] The organization works with several schools and trains teachers to integrate their educational programs into the classroom through DVDs and complementary learning materials.
[9][12] Tadesse was named a Rolex Young Laureate in 2010 for her efforts to reduce the child mortality rate in Ethiopia through public health messaging.