Brunet's slogan, "En santé depuis 150 ans", is a double meaning ("Healthy for 150 years" / "In the healthcare business for 150 years") and it is representative of the group's longevity.

In 1987, McMahon Distributeur pharmaceutique inc., a subsidiary of Métro-Richelieu (now Metro Inc.), bought Brunet.

In 1997, McMahon created the Clini Plus banner, featuring 72 small-size branches.

In January 2011, Brunet created MaSanté, the first tool of its kind to help the patient and their families to better take care of their health issues.

Brunet is known for its bold TV advertising in which people go through tough but humorous material losses—such as accidentally burning a winning lottery ticket or realizing the mattress full of cash was discarded—only to conclude with the line: "Vous avez la santé.