Brunswick owns major boating brands, including Sea Ray, Boston Whaler, Bayliner, Mercury Marine, Attwood, Lund, Crestliner, Mastervolt, MotorGuide, Harris Pontoons, Freedom Boat Club, Princecraft, Heyday, Lowe, Uttern, Quicksilver and CZone, among many others.

Originally J. M. Brunswick intended his company to be mainly in the business of making carriages, but soon after opening his machine shop, he became fascinated with billiards and decided that making billiard tables would be more lucrative, as the better tables then in use in the United States were imported from England.

Brunswick billiard tables were a commercial success, and the business expanded and opened the first of what would become many branch offices in Chicago, Illinois, in 1848.

It was later renamed J. M. Brunswick & Brother by 1860, after a family member came on board, and the company's slogan at this time was: "The oldest and most extensive billiard table manufacturers in the United States".

[9][10][11][12] In the 1980s, Brunswick became a major maker of yachts and pleasure boats, under brands including Bayliner, Boston Whaler, Maxum, Sea Ray, and Trophy.

However, it became apparent that continued U.S. manufacture of such products was not viable in the presence of surging low-priced imports from overseas producers, primarily China.

The same year, the company also purchased Northstar Technologies, a leading marine electronics provider based in Acton, Massachusetts, from Canadian Marconi Corporation (now CMC Electronics, a wholly owned subsidiary of Esterline Technologies Corporation).

When George Buckley, CEO at the time, left to join 3M in 2006, new leadership decided to sell Northstar, Navman and Mx-Marine.

Brunswick has established regional headquarters in Verviers, Belgium; Monterrey, Mexico; Dandenong, Australia; and Dubai, UAE, to better serve its customers by designing, engineering, manufacturing and distributing products based on local needs, using local talent.

BlueArc completed the acquisition with investments from Gladstone Investment Corporation, and Capitala Finance Corp. BlueArc continues to produce bowling balls under the Brunswick and DV8 brand names,[19] and on November 15, 2019, it acquired Ebonite International and all of its bowling product brands.

In May 2019, Brunswick announced it would be purchasing the largest marine franchisor in the United States, Freedom Boat Club.

[23] Also in 2019, Brunswick announced a new business structure, Advanced Systems Group (ASG) and named Brett Dibkey as President.

On October 4, 2021, Brunswick Corporation announced that it has completed its acquisition of Navico, a global leader in marine electronics and sensors for $1.05 billion, adding to Brunswick the industry leading Navico brands of Lowrance, Simrad, B&G, and C-MAP.