Brutus Jeans is a British clothing company founded in 1966 by brothers Keith and Alan Freedman, who were 18 and 17 years old at the time, respectively.
The company started with one style of sweater and kept adding to the range, which eventually included shirts and jeans (for both men and women).
Adrian Lyne, who later achieved major success in films, made television commercials for the company in the 1970s.
The Trimfit had a cult following was documented in numerous books and articles about British fashion.
[citation needed] An original Trimfit shirt can be found in the Museum of London.