The brand's logo is a laurel wreath, which usually appears on the left breast of Fred Perry garments, stitched into the fabric.

[4][5] In the late 1940s, with his illustrious playing career entering its twilight, Perry was approached by, and then collaborated with Tibby Wegner, an Austrian footballer, to create the first sweatband.

[6] The sweatbands enjoyed considerable success, helped by Wegner and Perry's strategy of giving them for free to top players and persuading them to wear them at tournaments.

[9] The new sporting brand received further exposure when it was worn by prominent tennis players of the time Jaroslav Drobný and Neale Fraser.

[12][13] Singer Amy Winehouse was regularly pictured wearing Fred Perry clothing, and in 2010 the brand collaborated with her on a special range.

The collection consisted of "vintage-inspired looks including Capri pants, a bowling dress, a trench coat, pencil skirts, a longline argyle sweater and a pink-and-black checkerboard-printed collared shirt.

[20] In July 2012 it was announced that the brand would collaborate with British Tour de France winning cyclist Bradley Wiggins "to develop an authentic, non-technical range of cycle wear".

[22][23] While the Ben Sherman brand has been described as having become a "safe choice" in recent years, Fred Perry, along with Lonsdale, is still considered 'edgy', or even controversial.

[24][25][4] Fueled by sensationalist television, all skinheads were stereotyped as mindless, violent, and racist, with little attempt made to discriminate one subgroup from another.

[26] In 2015, the Guardian wrote that Fred Perry is a "a brand with its signature polo shirt that has consistently drawn on its heritage while remaining relevant.

[4] The years from 2016 on saw the Fred Perry brand come to global attention again when Vice Media co-founder and former commentator Gavin McInnes founded a far-right group in North America, calling themselves the Proud Boys.

[29][10][30] In 2017, Fred Perry's CEO John Flynn denounced the affiliation with the Proud Boys in a statement to CBC Radio, saying: "We don't support the ideals or the group that you speak of.

Shortly before his death in 1995, he made a comment on the brand's popularity: Being a realistic man, I have never worried about admitting that my name is better known worldwide not for winning Wimbledon three times, but because of Fred Perry shirts and sportswear.

Fred Perry collaborations range from musicians to sportsmen, location releases and charities the brand works with.