At the time of the album's release, Bry was opening for Twenty One Pilots on the European leg of their Emotional Roadshow World Tour.

In late 2014, a word-of-mouth recommendation from a friend led Jonny Quinn, Snow Patrol drummer and founder (alongside bandmates Gary Lightbody and Nathan Connolly) of Polar Patrol Publishing, to check out the singer-songwriter's YouTube channel.

In November 2015, it was announced on his secondary YouTube channel that he would be flying to Los Angeles to record his debut studio album.

From January 2013 to early 2015, Bry fronted an online campaign known as Cut Cake Not Wrists, a charity that supported young people going through self-harm.

[2][failed verification] However, Bry continues to raise awareness for mental health issues and a number of other causes, including LGBT rights and a cancer charity in memory of his friend Ross, who died from cancer in 2010.