Strauchanie's character was represented as a talentless, overweight bogan, oblivious to his lack of ability, who fictionally occupied a position on the real-life Collingwood Football Club's playing list.

He never made his Australian Football League (AFL) debut, although in one 2005 sketch he was purportedly named in the senior team for Collingwood's match against Sydney in 2005, but accidentally locked himself in a stairwell and missed the game.

The comedy is achieved by self-effacing humor, putting Strauchan in situations that highlight his weight, lack of fitness, and general inability, while his egotistical personality and delusions of grandeur mean he is completely unaware of these weaknesses.

Collingwood Football Club personalities, including coach Mick Malthouse, president Eddie McGuire and various senior players, appeared and co-operated with sketches that pretend to place Strauchan inside the real-life workings of the club.

[citation needed] Helliar made several celebrity appearances as Strauchan in promotional sports events.

Strauchan, released the autobiography in front of a packed media conference at Collingwood's headquarters, the Lexus Centre, with Nathan Buckley helping promote it.