[6] The song was written by Diamandis and Nowels in June 2011 in Santa Monica, California, inspired by the book Bubblegum: The History of Plastic Pop by a British journalist, Nick Brownlee.

[10] As observed by the press,[11] "it probably also didn't help that she was promoting a string of feminist anthems at the time for a new album, which lyrically contrasts the more playful viral hit in quite the dramatic fashion".

Alexis Petridis from The Guardian compared the lyrical content used throughout the pop punk-inspired Electra Heart opener[13] "Bubblegum Bitch" to "the self-fulfilling I-will-be-huge prophecy" that was developed in The Fame by Lady Gaga.

[14] Describing the track as "capricious", James Cristopher from AllMusic praised Marina's "resonant operatic voice", finding it expressive enough to make the song's lyrics "feel less like a floozy come-on and more like a malicious schoolyard taunt".

[15] However, Emily Mackay from The Quietus deemed both the title and the lyrical content of the song "cringeworthy", saying "with all the vapidity promised but little in the way of analysis thereof, though it's a passable bit of Katy Perryish stomp that retains some of her Sparksy, camp oddness".