Diamandis first used the song in a music video in August 2013, as part of a visual series created to promote her second studio album, Electra Heart (2012).

The multiple releases of "Electra Heart" received generally favorable reviews from music critics, with one of them referring to the original version as a satisfying conclusion to Diamandis' album.

The song's accompanying music video is a compilation that features Diamandis ending her persona's life, concluding the Electra Heart era.

[1] A concept album described as "a visual project", it discusses a fictitious persona named Electra Heart, invented by Diamandis, to represent popular female American archetypes.

[3] Betatraxx, the stage name of American disc jockey Timothy Nelson, first produced "Electra Heart" for a music video on Diamandis' official YouTube channel.

It was digitally released to North and South American countries on June 9, 2014, through Psi Sci Records, and lasts 6 minutes and 38 seconds.

[12][13] Khris Davenport from Complex noted that the remix added "some tough electro-fied beats" to the instrumentation, including some "nods to '90s-era breaks sounds".

[4] The clip is a compilation of the 11 others from her Electra Heart series, which began with parent album track "Fear and Loathing".

Diamandis appears in a number of outfits and scenes, to which Fuse summarized: "fans saw the singer go blonde, shower with male models and eat the saddest meal ever".