It was sent to US rhythmic radio through YSL Records and 300 Entertainment as the lead and only single from the former's second studio album, Punk, on November 2, 2021.
[1] The three artists wrote the song with producers Wheezy, Cardo, Dez Wright, Yung Exclusive, Johnny Juliano, and Mu Lean.
On October 20, 2021, American rapper Lil Baby posted a video on TikTok, in which he revealed that he was supposed to be on the song and previewed his verse, but claimed that he forgot to send it to Young Thug.
[3] Erika Marie from HotNewHipHop felt that "this trio makes perfect sense as they are three leading moguls in the Rap industry with their own labels, clothing lines, and partnerships".
[4] Sarah Osei of Highsnobiety placed "Bubbly" at the top of her 60 Songs of the Week chart, claiming the song proves that Young Thug is a "rockstar" as he "drops delirious bars about the dark and twisted realities of fame".