The front page of the newspaper carried only advertisements, a tradition which continued for over one hundred years.
Politically it was explicitly stated to be the only newspaper in the County of Buckingham which supported the Conservative Party, a position reinforced in its editorial when it came under new management in 1856.
In 1872 the Management of the Herald further reduced its price to 2d having taken over two local competitors, the Bucks Gazette and the Buckinghamshire, Bedfordshire and Hertfordshire Chronicle.
[2] Historical copies of the Bucks Herald, dating back to 1833, are available to search and view in digitised form at The British Newspaper Archive.
The sport section features extensive coverage of Aylesbury FC the town's football club.