[8] Budget Direct's previous television advertisements depicted a couple called Michael and Michelle.

[10] In January 2014 it was reported that the brand had engaged 303Lowe with the release of new TV ads featuring a daredevil by the name of Captain Risky[11] and tagline "We don't insure Captain Risky to keep prices low", to explain the brand's low to medium risk market positioning.

[12] In 2018 a new series of television advertisements were launched with a detective character called 'Sarge' (played by Hamish Clark).

[13] The advertisements feature Sarge and a sidekick tackling fantastical and science fiction-based mysteries with the tagline Insurance Solved.

[14] Budget Direct has won the CANSTAR award for Outstanding Value Car Insurance every year from 2007 to 2022.