Their croaking becomes quicker as the camera pulls back to show a bar with a large neon Budweiser sign glowing in the night.

Like an elastic bungee, the tongue stretches to the point where it can no more, then launches Bud off the log, sending him flying through the air after the truck, while a "Yee-Haw!"

Beginning at Super Bowl XXXII, a new campaign created by Goodby, Silverstein & Partners introduced two wisecracking chameleons made their debut.

As the series' storyline progressed, it documented Louie's enlisting the assistance of an inept ferret hit man, who tries to kill the frogs by dismantling and dropping the Budweiser neon sign into the swamp water, thus electrocuting them.

The other frogs in return gave him a literal tongue-lashing and revealed to Louie that they could speak with a complete vocabulary and that they knew all along about his plot against them.

The Budweiser Lizards later displaced the frogs entirely and continued appearing in television and radio advertisements into the early 2000s.