The builder's photo is meant to show an overview of the basic exterior form of a unit of rolling stock.
[1] Photographs made by railfans that show similar features to builder's photos are sometimes informally referred to as roster shots.
[2] Builder's photos were also made by some automobile manufacturers to show a representative sample of new models they produced.
[4] Builder's photos were also reproduced as post cards as well as reprinted in advertisements to promote the railroad companies or manufacturers depicted therein.
Some details in darker-colored areas of the subject were also sometimes painted in a high-contrast bright color to ensure that they would be visible in the photograph.