When it opened in 2012, it was the most expensive hotel in London, and the penthouse apartment sold for $157 million.

[3] When completed, it was the first 5-star hotel to be built in prime Central London in over 30 years.

[9] In 2013, it signed a two-year contract with the Royal Albert Hall to be referred to visitors as its preferred luxury hotel.

[11] Although operated by The Marriott International, Bulgari hotels and resorts do not participate in the Marriott Bonvoy loyalty program, meaning guests can neither earn nor redeem points for free bookings.

It is currently the only Marriott brand to practice this policy, following the inclusion of The Ritz-Carlton Reserve properties to the program in April 2022.