It is situated at 101 Knightsbridge near Hyde Park, in the Belgravian district of the Royal Borough of Kensington and Chelsea.

It has a close similarity to the tower of Elmbank Gardens, an office block in Glasgow which Seifert's practice designed around the same period.

The hotel was finally renamed in 2013, for its 40th anniversary, becoming The Park Tower Knightsbridge.

It is owned by Mahdi Al Tajir, an Emirati businessman and former diplomat.

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