In 2009 the channel broadcasting was moved to Sofia at the Bulgaria Air airlines headquarters, from where it began building its national terrestrial network.

On 9 September 2011 the channel was rebranded as a business network under the name "Bulgaria ON AIR".

On 21 September 2015, the channel was relaunched as a flagship television channel after the media group launched "Bloomberg TV Bulgaria" as a business-economic network in partnership with Bloomberg Group.

an updated business magazine version of it was launched in April 2011 with the establishment of the media group, alongside the TV channel and the radio station.

It is an extended version of the flight magazine which is distributed in hotels and shopping centers.