Bullard is a small town[5] in Smith and Cherokee counties in the east-central part of the U.S. state of Texas.

U.S. Route 69 and Farm-to-Market Roads 2137, 2493, and 344 intersect here, about 15 miles (24 km) south of the larger city of Tyler.

[6] The Smith County portion of the town is part of the Tyler metropolitan statistical area, while the Cherokee County portion is part of the Jacksonville micropolitan statistical area.

Many rural residents in northern Cherokee County are served by the Bullard post office.

The Etna post office, just west of Bullard, was granted in 1867, although settlers had been in the vicinity since the early 1850s.

A new post office named Hewsville was opened in the Bullards' store in 1881.

When the Kansas and Gulf Short Line Railroad extended its route from Tyler to Lufkin, it passed through Bullard and built a depot there.

[citation needed] In 1903, the two public schools (segregated) had five teachers and 186 students between them.

Four-lane U.S. Route 69 passes through the east side of town, leading north to Tyler and south to Jacksonville.