[5][6] Too much money was spent in hope of repeating the success of Francis Craig's "Near You" and the label was in trouble by 1949.
[8][citation needed] Another label with the same name released In A Moment by the Intrigues, a Philadelphia R&B quartet, in 1969.
Because of its close ties with the British heavy metal scene at that time, it seemed a logical progression to form a label to promote little-known unsigned bands.
Amongst the bands on the label were Wrathchild, Pretty Maids, Black Rose [from N.E.England], Le Griffe, Crisis (from Salt Lake City, US), Silverwing, Chrome Molly and Taipan [from Australia].
Whilst many of the releases were critically acclaimed, the company suffered from a lack of experience and through various reasons, cash-flow being one, was forced to cease trading in 1984.