Its products were controversial backup and development units for videogame consoles, which could allow the user to play a game without owning the original cartridge.
Both written forms were used in product packaging and marketing literature, and the somewhat crude connotation of the English word appears to have been an unintended coincidence.
In 1997 it began selling the Doctor V64, the first commercially available copier for the Nintendo 64, which quickly gained popularity in the United States and Europe.
The company also began selling rewritable flash memory cards for the Game Boy, and a programming interface called the GB Xchanger.
Nintendo first filed lawsuits in the United States against retailers Carl Industries and Upstate Games, accusing them of contributory copyright infringement for selling Bung products.
Nintendo next focused on Hong Kong retailer Lik Sang, which Microsoft and Sony were also targeting due to sales of modchips.
In October 2002, Nintendo, Sony, and Microsoft jointly filed suit against Lik-Sang,[3] resulting in the company shutting down for two weeks, and then reopening sans the disputed products.