Contestants would have to identify the familiar phrase represented by a piece of animation, with the show's mascot – a character called "Jimmy" – often appearing.
In the main game, at the start of each round, one contestant stopped a randomiser which consisted of money amounts by hitting his/her button.
Also, each round's Bonus Catch Phrase offered a minor prize hidden behind a mystery square.
The final round involved a game board (five by five grid) with 25 lettered squares (A–Y) with catchphrases hidden behind each.
The winning contestant had the task to capture five squares in a horizontal, vertical or diagonal line within 60 seconds.