Burikko (ぶりっ子, sometimes rendered Burriko in English) is a Japanese term for girls or women who act coy, or deliberately cute and/or innocent in a put-on way.
[2] Burikko are girls or women who act coy, or deliberately cute and/or innocent in a put on way.
[4] The burikko subculture is an example of adults embracing child-like behavior and speech as a form of cuteness, also seen in South Korean aegyo or Chinese sājiāo among others.
Burikko may also include a nasalized pronunciation, high pitch, amusing or light phrases, and mannerisms such as covering the mouth when smiling.
[2] Burikko is often elicited otoko no mae "in front of men" as a means of conveying weakness and deference.