In addition production facilities at site, which is next to the Trent and Mersey Canal,[4] has a visitor centre and a factory shop.

The years between the wars are often regarded as the company's "golden age", with a number of extremely talented designers and artists such as Harold Bennett, Charles Wilkes and Ernest Baily.

From as early as 1987 the company developed a thriving export network, concentrating primarily on the Empire (later Commonwealth) and American markets, but later also focussing on Europe.

[7] The Prince's Regeneration Trust offered to renovate the buildings, allowing their continued use as a working pottery.

[8] The project involved a sale and lease-back deal via the United Kingdom Historic Building Preservation Trust (UKHBPT).

[9] The factory was the location for four series of The Great Pottery Throw Down,[10] and was featured in an episode of Peaky Blinders.