[2][4] The album's title is based on a quote by Jack Kerouac from his 1957 novel On the Road.

[5] The album, recorded at vocalist Raine Maida's home studio in Los Angeles between 2007 and 2009,[1] was released independent of any major label under the band's longtime management company Coalition Entertainment.

[6] Maida produced the album himself, noting how he was excited to "not have anybody intrude on sessions".

Billboard praised the seventh track "Never Get Over You" as a "killer ballad", but ultimately criticized the album for being too "ballad-heavy" and "one dimensional".

A Deluxe Edition of the album was also released, retitled Burn Burn Burn, with bonus tracks "The Right Stuff" and "Time Bomb" included, as well as a bonus DVD with studio performance footage and music videos for All You Did Was Save My Life and bonus track The Right Stuff.