The chorus of the song originates from an early demo that the band cut in 1992 called "Nobody's Wrong" with a completely different meaning.
According to Catherine McRae, manager of domestic marketing and artist development for Sony Music Canada, "We deliberately chose a single which wasn't an immediate, commercial, hit-radio single and then serviced it specifically first to campus radio to build a street buzz on the band.
The Birdman was the nickname of convicted killer, Robert Stroud who was imprisoned at Alcatraz Federal Penitentiary for 17 years.
It was strange; I just caught a few words as I passed by him, and he was one of the most intelligent people I have ever heard speak.
Sigismondi's video is set against a sunset backdrop and stars Saul Fox as the bird man as well as the members of the band.