The building is listed Grade II* for its "exceptional interest and rarity as a well preserved Burton's store which retains almost all of its 1930s external detailing."

[1] During rapid expansion in the 1920s and 1930s, fuelled in part by contracts to supply uniforms to the British Army throughout World War I, Burton established a distinctive architectural template for his stores nationwide.

[3] The store has an exterior that is almost unchanged since its construction in 1937 and, as such, it represents a rare survival of a commercial style that was once common through the United Kingdom.

[3] Its Cadw listing describes it as "a classic Burton store with all the characteristic design features which used to be displayed in every British town and have now gone almost completely".

In 2018, redevelopment work on the building was halted by Monmouthshire County Council over concerns that historic architectural features were being damaged.