Business Initiative Directions (BID) is a Madrid-based organisation selling what the Center for Investigative Reporting and the Organized Crime and Corruption Reporting Project (OCCRP) have called "meaningless international awards", more widely known as "vanity awards".

[3] The company says it is focused on the principles of the Total Quality Management movement.

[1] Sri Lanka's Honorary Consul in Spain said that BID was possibly a scam company.

[8] The Spanish Consulate in Mumbai stated BID was a fraudulent company.

[8][9] Botswana's Consumer Watchdog reported that the "so-called 'World Quality Commitment Convention', run by 'Business Initiative Directions' is remarkably similar to the equally ridiculous Bizz Awards scam we exposed some months ago.