Business partnering is the development of successful, long term, strategic relationships between customers and suppliers, based on achieving best practice and sustainable competitive advantage.
The mission of business partnering (for tourism) consists in "creating, organizing, developing and enforcing operative (short-term), tactical (medium-term) and strategic (long-term) partnerships" (Droli, 2007).
Account intelligence sharing reselling or "value chain integration" (Child, Faulkner, 1998) are examples of tactical partnering initiatives.
[citation needed] Both partners share an agreed common objective to improve helicopter services and support to the front line.
It replaces the traditional customer-supplier model with a collaborative approach to achieving a shared objective; this may be to build a hospital, improve an existing service contract or launch an entirely new programme of work.
[6] To become attractive to other businesses firms need to align their internal features, such as management style and products with the market situation.
In a 2013 study, Johan Kask and Gabriel Linton develop two ideal profiles, or also known as configurations or archetypes, for startups commercializing inventions.
The Inheritor profile calls for management style that is not too entrepreneurial (more conservative) and the startup should have an incremental invention (building on a previous standard).