The association of businesses began relationships that have been constructed through communication channels such as the likes of telephones, personal contacts, and e-mails.
Primarily, these relations as stated previously, are constructed through communication channels however face-to-face interactions and the social media are seen to be the most effective allowing people to form stronger ties.
Face-to-face interactions are typically the most effective due to the in-person communication aspect, as it allows people to form stronger ties.
Moreover, loyal employees allow better relationships to be established with key suppliers and distributors[2] and the business will be able to retain its customer satisfaction which will influence the service quality.
An example is an entrepreneurial designer who used his personal connections in the industry to seek a potential supplier in China to continue developing his new business plan.
Moreover, communication links with relationship marketing perfectly as both focus towards activities directed as establishing, developing and maintaining successful exchanges with customers and other constituents.
Organizations should not fully depend on establishing only a few relations and shutting down others that may be beneficial, due to the fact that networking and developing relationships should not have limits.
To further extend, there are multiple ways of communicating within a business to improve relations whether its through technology, discussions in the office or through annual reports.
More specifically, organizations are recommending the use of technological devices such as videoconferencing and teleconferencing which allow individuals to not be present at the same place but still be able to interact with one another, similarly the use of laptops and such.
[10] Many connections can be constructed through organizations such as “ LinkedIn” where one can form new relations that can be beneficial in the longterm and contacts are usually made between individuals from different businesses.
An example of forming an external relationship based on networking is engaging with a foreign organization, to increase financial gain and market share within the industry.
This emphasizes the importance of forming external relationships, as this can push the business into having a more effective; higher position in the market, ahead of its competitors with greater brand awareness and recognition.