The terms B2M, B2B and B2C are usually used when describing methods of e-commerce - the act of selling goods and services online.
[2] Business-to-consumer or B2C marketing is when organizations produce and sell their goods and services directly to consumers or to the end users of the product.
They may demand more of the providing company such as more face-to-face meetings, customization of products and services and/or negotiation of prices.
On the other hand, consumers are a less reliable source of income who need regular reminders and advertisement schemes to keep their attention.
B2M companies will have to work on satisfying both groups, which may result in more workload and higher production and marketing costs.