Jeffers named the firm Ganggang in Indianapolis to celebrate the real meaning of gang, "to go on a journey"[1] and dismiss the use of the term to criminalize groups of black men.

[2] From June to August 2020, Malina "Mali" Jeffers and Alan Bacon helped coordinate eighteen artists who painted a Black Lives Matter street mural in Indianapolis on Indiana Avenue during the peak of the George Floyd protests.

[4][6] During the 2021 NCAA Division I men's basketball tournament in March, Ganggang organized art fairs and performances by hundreds of dancers, musicians, and spoken word artists.

[6][9] A year after the resignation of Venable, as well as continued efforts by the museum to better its relationship with the Indianapolis community, Ganggang acted as guest curators for an expanded version of the originally planned Newfields exhibition, now titled "We.

[9][4] Throughout 2021 and 2022, Ganggang sponsored a number of public events, including a free concert series outside Clowes Memorial Hall and "BLACK: A Festival of Joy".

[15][4] The fair included the addition of a dance party on Saturday night called "Melt", several live performances, a merchandise store, and walking tours from Indianapolis historian Sampson Levingston.

[6] Bacon and Jeffers, a married couple,[24] run the firm alongside a board of directors that include former Indianapolis Colt Gary Brackett and A'Lelia Bundles, who is the great-great-granddaughter of Madam C. J.