On September 2, 2020, it opened its second store located at 1150 Madison Avenue, also in the Upper East Side neighborhood of the borough of Manhattan in New York City.

[2] Butterfield cites a founding date of 1915 as a small grocery store,[2] though an article in The New York Times cites its founding as a produce stand in 1926 at the corner of Lexington and 78th Street, across the street from its current first location.

[3] Neighborhood customers have included Brooke Astor, John D. Rockefeller,[2] and Bette Davis.

The market once flew in 100 boxes of strawberries for a Christmas party thrown by Davis.

[3] The fictional character Trudy Campbell on the television show Mad Men is also a customer of Butterfield, as revealed in the episode "Souvenir".