Butterfly is the seventh studio album by the English rock and pop band the Hollies, released on 1 November 1967.

The mono single and stereo CD versions of "Try It" differ greatly in terms of sound effects and vocals.

Cash Box said of "Dear Eloise" that it has "pounding orchestrations and a tremendous vocal sound added to the exotic beginning-finish.

All tracks are written by Allan Clarke, Tony Hicks, and Graham NashThe North American version of Butterfly was retitled Dear Eloise / King Midas in Reverse, given a different full-color cover featuring a picture of the group, and released on Epic Records on 27 November 1967.

Billboard praised the titular singles and added that "the other nine cuts don’t disappoint," summarizing the album as a "wealth of good material, well-handled.