In the Name of Love" held the number 1 position on the Billboard pop singles chart in the United States from March 27, 1965, through April 3, 1965,[1][2] and reached the number 2 position on the soul chart.

The song was included on the Supremes' sixth album, More Hits by The Supremes, and was nominated for the 1966 Grammy Award for Best Contemporary Rock & Roll Group Vocal Performance, losing to "Flowers on the Wall" by the Statler Brothers.

Cash Box described it as "a rousing, shufflin’ pop-blues romancer about a gal who cautions her boyfriend to go a little bit slower" that should "continue in [the Supremes] fantastic chart-riding ways.

Diana, Florence and Marie have the knack and so does their home base, Motown Records.

"[11] The Supremes' choreography for this song involved one hand on the hip and the other outstretched in a "stop" gesture.