David Kapralik made McCoy known to Columbia vice-president, William P. Gallagher.
In spite of Van McCoy's history as a composer, Columbia wanted to push him as a recording artist.
It read Columbia Records INTRODUCES VAN MCCOY BUTTERFLY b/w KEEP LOVING ME.
[4] The following week, Billboard ran a picture of McCoy seated, signing his contract with Columbia vice-president William P. Gallgaher and manager Dave Kapralik looking on.
[5] A full-page advert for the single with McCoy pictured appeared on page 5 of the same issue.