The series takes place in a fairy tale and science fiction setting and follows the protagonist Button Nose as she finds out she is descended from royalty.
[1][2] The Button Nose character was originally designed by Masayo Hirose (広瀬昌代) for Sanrio, and introduced in 1978.
[1][3][4] Sanrio's character profiles portray Button Nose as a sweet and lively girl, who makes strawberry jam and likes cookies.
[5][6] In 1983 Sanrio built a strawberry shaped store based on the fictional home of Button Nose.
[7] Located in Tokyo, the store was originally planned to be in place for a limited time, but due to positive customer response it remained in operation until 2011.