Buy Buy Baby (stylized buybuy BABY) is an American big-box retail chain selling clothing, strollers, and other items for use with infants and young children.

[5][failed verification] The chain consisted of eight stores when it was acquired by Bed Bath & Beyond in 2007 for $67 million.

[9] On April 23, 2023, Bed Bath & Beyond officially filed for Chapter 11 bankruptcy protection in the United States, and announced that it would be winding down its operations.

[13][14][15] Efforts to sell the chain continued until July 2023, with no adequate bids submitted.

In June 2023, a $15.5 million sale of the chain's name and intellectual property to New Jersey–based Dream On Me was confirmed.