Buy It Now is a business reality television series where people pitch their product ideas to investors and potential customers for the chance to have their products sold on Amazon.
[1][2] The show is by Studio Lambert and Amazon MGM Studios, with executive production by Susan House, Jack Burgess, Tim Harcourt, and Stephen Lambert.
[3] The Wall Street Journal has described the show as "Shark Tank meets Home Shopping Network".
[4] Contestants have 90 seconds to convince a live studio audience of 100 everyday customers, as well as a panel of three esteemed judges, to take a liking with their products.
This article relating to reality television in the United States is a stub.