Towards the end of 2000, Gala then began a series of expansions outside of their bingo operations, with casinos from the Hilton Group in December 2000 and the Jamba Online business in 2001.
[14][15] This meant that the clubs used the Gala brand under licence from the Ladbrokes-Coral group and decided during 2018 to re-brand as Buzz Bingo.
It launched its online bingo offering, buzzbingo.com, powered by Playtech software, shortly after the rebrand from Gala to Buzz was completed in 2018.
[3][20] In 2022, in conjunction with Playtech, Buzz Bingo launched their "Single Wallet" offering, paving the way for an omni-channel business.
The launch of this product created the possibility for customers to use their funds across both online and the retail estate.